Segment your donor database by common characteristics—such as donor type, location, and interests—to deliver targeted outreach that increases engagement and fundraising results.
Donor segmentation groups supporters by shared traits—like individual vs. corporate, geography, or interests—so you can tailor messages that resonate.
Segmentation improves relevance: targeted communications increase event attendance, donations, and long-term engagement.
Run reports (e.g., "All donors in Cape Town") or combine filters (e.g., "Cape Town donors interested in golf") to send local event invites or interest-based appeals.
Segmenting your donor database makes every communication more relevant. For example, inviting donors in Cape Town to a local event increases the chance they will attend and donate, while targeting supporters interested in golf with a sport-related fundraising event will boost conversion.
Use reports to understand specific donor groups, then tailor messaging, frequency, and channels (email, SMS, phone) to match each segment’s preferences.
